International Film Festival

The visual identity is built around layers of imagery, color, and typography, playing with reveal and concealment.

The design creates intrigue through partial exposure and contrasts in scale and color.

The color palette creates a bold and contemporary visual presence. Its strong contrasts draw the eye, spark curiosity, and give the festival a fresh and youthful character, while supporting the project’s interplay between visibility and concealment.

Color layers are a central part of the festival’s identity, concealing and revealing parts of the imagery rather than serving only as background.

The keychains extend this idea into the physical world, allowing a colored layer to be added to personal photographs by holding them in front of the camera.