Nekudat Or
2026 Branding · Initiative · E-commerce WebsiteNekudat Or is a volunteer initiative created to bring a little light into a confusing and painful time. Twenty designers created “postcards of light” — visual messages of hope, optimism, and goodness. All proceeds from their sale were donated to the Hazit HaBayit initiative.
The project included developing the visual identity and designing and managing the e-commerce website.
The postcards were sold through a deliberately minimal e-commerce website, designed to give the postcards themselves space to stand out as points of light.
A custom typeface was also developed for the initiative and used in the logo and website headings.
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The ordered postcards were printed and sent by mail, with all proceeds donated to the Hazit HaBayit initiative.